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Oct 1, 2011

India’s yuppie film genre is coming of age. It has been a ten year long trek from Dil Chahta Hai to Zindagi Na Milegi Dobarah while the film going populace became economically empowered with BPO jobs, nano (as in the size) cars, cellphones and ‘phoren’ vacations. All those cars and vacations have increasingly led to the development of a new breed of Indian – a road-tripper with an indulgent wallet.

Bromance movies are no strangers to Bollywood – the original woods where the bromantic saga Sholay played out for years in front of generations of changing audience. Today’s crowd will still lap up the bromance, but they know ‘zindagi na milegi dobarah’, so please make sure to delete Gabbar and all the related blood and crime. Keep the motorcycle and the chicks. Better still let’s change the Enfield into a convertible and a SUV, in tune with the changing times. Since everyone Rampur is an NRI, let’s go to Spain.




Road trip + Bromance in an exotic locale and we have Zindagi Na Milegi Dobarah. It is a bachelor-party road trip through a Spain tourism commercial. We have the San Fermin running of the bulls festival and Tomatina festival in Bunol. Had the characters really stayed in Spain and went to Tomatina festival first and then to San Fermin as it is shown in the film they’d have road-tripped thru’ Spain for a year for the Tomatino festival happens in August and San Fermin bull run in July.

Since our director Abhinay Deo is not training to be Ken Jenkins or Watson, only trying to achieve a minor task of scoring a Bollywood hit which I believe he does succeed in doing, I will not engage in a trivial pursuit . Farhaan Akhtar, Hrithik Roshan, Abhay Deol, Kalki and Katrina Kaif supports Deo in his efforts. Although Javed Akhtar’s poetry is nice, had it not been there it’d not have made any difference to the viewing experience (atleast not to mine) or the box office bucks.

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